Recent neuroscience research reveals that the need for social connection is the primary human need along with the need for food and shelter, and even propose to modify Maslow’s hierarchy of needs pyramid positioning the need for connection in its center (instead of climbing up to the need for social interaction). Watch this 6 minute video to learn how to create relatedness and engagement online:
Autonomy is the perception of control over environment; an option of having choices. Research shows that autonomy is linked with online engagement. Watch this 5 min video to get some practical strategies on how to increase autonomy (and engagement) in the cyberspace. Continue reading
Why do familiar songs have such a strong affect on us? Because your brain recognizes patterns and increases high levels of dopamaine. Our brain is a gap filling machine that craves certainty & prediction. Without prediction, the brain must use dramatically more resources, to process basic experiences. In this episode we will discuss how certainty affects engagement online:
Did you know that research found that higher status monkeys have lower baseline cortisol levels, live longer and are healthier? In his research Michael Marmot makes the case that status is the most significant determinant of human longevity and health, even when controlling for education and income. So let’s see how status affect engagement online, shall we?
As you know, my new course Multiply Your Impact and Income: 3 Steps for Creating Engaging and Profitable Online Programs That Turn Your Clients Into Raving Fans is now open for registration.
This program will help you to move from 1 -1 model to package your expertize online so you can serve multiple clients at the same time and keep reusing the same program for more impact and income. You will also know how to build in engagement and connection into every step of the product so your clients will complete it, get great results, and spread the word about you and your business.
| Most teacherpreneurs and solopreneurs go broke online because they spend tons of time and money to develop an info product or an online program but then no one completes it and thus does not get great results. As you probably heard, isolation is a very common feeling online and when it comes to online products and courses, it is the leading cause of clients’ dropouts. Therefore, most online gurus fail to teach you how to develop connection and engagement online! Continue reading |
Almost two years ago I was at a conference where I saw this incredibly charismatic and knowledgeable speaker, Julie Cottineau — a former Vice President of Brand at Virgin USA — who generously shared her wisdom about how to build a unique brand for your company that makes you stand out from the crowd. I was so enchanted by all of the information that she provided: I remember writing every single word down so I would not miss anything this ingenious woman had to say. I was blessed to later on work with her to design my brand which is now known as Wired@Heart. Continue reading
| A whooping 90% of you indicated that leveraging your business online and getting out of a 1 on 1 trap is very important for your business, but you also mentioned that there are several challenges that prevent you from moving your business to this new model. Today I will reveal the findings of my recent survey and show you how to overcome some of the biggest challenges that you said you were facing when it comes to creating online products and programs. Continue reading |
Have you ever tried to lead an online discussion? How about a group discussion? If you did, you probably struggled with figuring out how to guide your participants towards the desired goals without dominating the conversations and “giving” them the answers? Today I will give you several strategies that will ensure everyone’s participation and avoiding the situation when 1-2 participants colonize the conversation while others disappear into the cyber abyss. Continue reading
A good podcast is magical…. It creates a very personal bond with the listener by whispering straight into their ear, captivating their attention, luring them into the core of the message, and keeping them enchanted until the very end. However, most podcasts fail to build connection with their audience; pushing the listeners to click away before the most important content can be heard, let alone felt in their hearts.. Today I will show you how to create a podcast that captivates and enchants. Continue reading
